FEBRUARY 6, 2020 Social media, in its earliest incarnations, encouraged coherence. Building a profile meant collapsing the myriad facets of one's identity into a single page, interpretable to both advertisers and one's peers. Instead of assuming different identities in different contexts, users were encouraged to present themselves whole. "Whenever you posted a message or a photograph or a video," Nicholas Carr
Atomization and Identity
Atomization and Identity
Atomization and Identity
FEBRUARY 6, 2020 Social media, in its earliest incarnations, encouraged coherence. Building a profile meant collapsing the myriad facets of one's identity into a single page, interpretable to both advertisers and one's peers. Instead of assuming different identities in different contexts, users were encouraged to present themselves whole. "Whenever you posted a message or a photograph or a video," Nicholas Carr