We are excited to share the results from the first wave of the Neely Social Media Index and the Neely Artificial Intelligence Index, as well as preview the forthcoming Neely Mixed Reality Index.
Jun 28, 2023Liked by Matt Motyl, Ravi Iyer, Nathanael Fast
This is awesome. Brilliant idea and seems really well executed. I'm sure you have no shortage of ideas but one I'd love to see at some point is a website exclusively dedicated to seeing the latest version of the indices and formatted to be super sharable & also understandable by lay people...and potential versions of the indices during important external events. But regardless, this is awesome!
Thanks Brandon - Definitely in the works especially once we have it going as a daily tracking survey, so people can see real-time results (trailing X day average). These results are for our first wave which we are using to inform the tracking survey, esp for things like AI experiences that we don't have as much prior experience to rely upon.
Thank you! Let us know if there's anything that may be helpful for your clients. It is possible we could run additional analyses if it would help motivate companies to improve experiences.
Thanks Laure, completely agreed. We're hoping to expand the indices internationally as well. It's so important to get all voices represented in design priorities and governance decisions for powerful tech.
1. Comparing social platforms to messaging apps doesn't contextualize how the former has more of a negative dose. The two are different in design, function, and scale of engagement to the extent that they are incomparable in that matter.
2. The connection people have in mind is an intimate one of shared experiences, which is why platforms more apt for close networks like family and friends get a high score of it. I think the responses would be different if the question had been on whether these platforms help them get connected to people they share a common cause with. Moreover, it becomes kinda leading when it uses 'meaningful.' Many people may see what they do on these platforms as meaningless, though it is a connection and a significant one on the public scale. Are many people connecting on Twitter? Yes. Is it affecting us all? Yes. Is it meaningful? Depends on what you mean by that.
Very excited to be working on this with you!
This is awesome. Brilliant idea and seems really well executed. I'm sure you have no shortage of ideas but one I'd love to see at some point is a website exclusively dedicated to seeing the latest version of the indices and formatted to be super sharable & also understandable by lay people...and potential versions of the indices during important external events. But regardless, this is awesome!
Thanks Brandon - Definitely in the works especially once we have it going as a daily tracking survey, so people can see real-time results (trailing X day average). These results are for our first wave which we are using to inform the tracking survey, esp for things like AI experiences that we don't have as much prior experience to rely upon.
Figured as much...look forward to seeing it as it develops!
Congratulations - what an incredible resource and insight into online behaviour. I will be sharing this with my clients.
Thank you! Let us know if there's anything that may be helpful for your clients. It is possible we could run additional analyses if it would help motivate companies to improve experiences.
Thanks for sharing this. I would love to see these charts for teenagers, too. Having seen one teenager spend 30hrs last week on Snapchat alone...
Thanks Laure, completely agreed. We're hoping to expand the indices internationally as well. It's so important to get all voices represented in design priorities and governance decisions for powerful tech.
Thanks, Laure! Currently, we're limited to 18+ adults, but we would love to expand to include younger folks.
Thanks! This is a promising project.
I would add two things.
1. Comparing social platforms to messaging apps doesn't contextualize how the former has more of a negative dose. The two are different in design, function, and scale of engagement to the extent that they are incomparable in that matter.
2. The connection people have in mind is an intimate one of shared experiences, which is why platforms more apt for close networks like family and friends get a high score of it. I think the responses would be different if the question had been on whether these platforms help them get connected to people they share a common cause with. Moreover, it becomes kinda leading when it uses 'meaningful.' Many people may see what they do on these platforms as meaningless, though it is a connection and a significant one on the public scale. Are many people connecting on Twitter? Yes. Is it affecting us all? Yes. Is it meaningful? Depends on what you mean by that.
Appreciate the thoughtful suggestions Jama. There are pros and cons to these choices, but they are worth considering certainly.